客户知识管理概念研究

Study on Conception of Customer Knowledge Management

本文对客户知识管理进行了一些概念性的研究 ,并将它与客户知识管理以及知识管理的相关概念作了比较 ,最后提出了客户知识管理的一种新模式 ,即知识型客户关系管理。

This paper discusses some conception of customer knowledge management,compares the related conception of customer knowledge management with the conception of knowledge management,and at last puts forward a new model of customer knowledge management,tht is knowledge-based customer relationship mangement.