CI战略中品牌延伸的失误与规避

Misplays an dAvoids in the Course of Brand Outspread of CI Stratagem

品牌延伸作为 CI 策划和市场营销的重要策略之一,也是现代企业争相效法的热点之举,它在很大程度上使企业获得了长足发展。然而不可否认的是,在此过程中也存在着很多失误与不足。本文试图从辨证的角度分析其存在的问题,并提出具有针对性的解决方法,力求获得对品牌延伸的进一步认识。

As one the important stratagem of CI scheme and marketing,brand outspread is a hotspot that modem enterprises eager to emu- late,which makes enterprises develop a lot in a great extent.However it can't be denied,a lot of misplays and shortages occurred during the course.The text here tries to analysis the problems from the angle of dialectic angle,while brings forward pertinency resolvent,targeting to gain a further understnding to brand outspread.