摘要
当今社会,随着商品经济的飞速发展,广告形式呈现多元化的发展趋势。广告语言色彩纷呈,形式多样;从修辞学角度来看,多种表现手法在广告语言中得到了淋漓尽致的发挥,为宣传产品、引导消费潮流以及丰富商业文化的内涵,起到了不容忽视的作用。
In the modern society, with the rapid development of commodity economy, the forms of advertisements show a tendeny towards diversity in the course of development. And the colours and forms of advertisement language also have a great variety . From the point of view of rhetoric, various kinds of techniques of expression are fully used in advertisment language, which plays a role that cannot be ignored in doing propaganda of products , leading consuming trend and enriching the connotation of commercial culture.
出处
《河西学院学报》
2003年第6期57-60,共4页
Journal of Hexi University
