客户关系与市场竞争

Client Relation Management

随着市场的成熟和信息时代的到来,企业已进入了以客户为导向的时代,客户价值具有重要的作用。文章介绍了企业客户关系管理的内涵,论述了企业实施客户关系管理的作用以及实施中的几个具体措施,指出中国企业应研究和运用客户关系管理,以在激烈的市场竞争中获得长期的可持续的发展,立于不败之地。

The article discusses the connotation of the client relation management ofenterprises, the functions and concrete measurements in implementing client relationmanagement in enterprises, points out that the Chinese enterprises should study andapply client relation management to develop themselves in the competition withoutfailure.