基于ANP的西安市文化创意产业动态竞争优势研究

Research on the Dynamic Competitive Advantage of Cultural and Creative Industry in Xi'an Based on ANP

文化创意产业的发展有望引领西安在新一轮产业重组和经济起飞的征途上成为新的发展极。构建持续动态竞争优势是西安未来文化创意产业发展的必由之路。本文从产业竞争优势的动态性视角出发,利用网络层次分析法(ANP),对西安市文化创意产业的动态竞争优势进行探讨和研究,为西安市文化创意产业构建持续动态竞争优势提供政策建议。

The development of cultural and creative industry is expected to lead Xi'an on a new round of industrial restructuring and economic take-off. Building a sustainable dynamic competitive advantage is the only way for the future development of cultural and creative industry in Xi'an. Starting from the dynamic perspective of industry competitive advantage, using the analytic network process (ANP), this paper explors and studies the dynamic competitive advantage of cultural and creative industry in Xi’an, providing policy advices for the cultural and creative industry in Xi'an to build sustainable dynamic competitive advantage.