叙述性商标合理使用之证伪——兼评我国新《商标法》第59条第1款

The Falsification of the Trademark Descriptive Fair Use ——Based on the Review of Trademark Law Article 59(1)

商标使用是实现商标功能并彰显商标价值的根本途径,因此也是商标法领域的永恒课题。传统理论认为商标合理使用是商标使用的一种形式,具体分为叙述性使用和指示性使用两种。但实质上,叙述性使用并不是商标意义上的使用,也与传统合理使用的制度本质和运作机理不相符合,并不是真正意义上的合理使用,因而应将其排除在合理使用范畴之外。如此,则有利于构建科学合理的商标合理使用制度,能更好地为法律实践服务。

The use of trademark is the fundamental way to achieve the trademark functions and demonstrate its value. It’s also an eternal subject in the field of trademark law. In traditional theory, the fair use of trademark is a form of trademark use and it can fall into two categories--- descriptive fair use and nominative fair use. But in fact, the descriptive fair use is inconsistent with the trademark law as well as the nature and operating mechanism of the traditional fair use. Thus, it should be excluded from the category of faire use, which will be favorable to the establishment of trademark fair use system and the legal practice.