网络位置与企业创新战略导向的匹配研究

Research on Matching of network positions and strategic innovation orientation

通过对171家处于全球制造网络中中国企业的数据分析,本文明晰了网络位置模式对企业绩效的影响机理,发现企业只有根据不同的外部环境动态性和内部创新战略来选择合适的网络位置模式,使三者达到相互匹配的状态才可以持续的提升企业绩效。具体而言:1)企业同时追求高水平的中心位置和中介位置,则会给企业绩效带来负的影响。2)网络中心度和创新战略导向对企业绩效有正交互作用,并且在低环境动态性下,这种作用更加明显;而网络规模和创新战略导向则对企业绩效没有显著的影响;网络异质性、非冗余性和创新战略导向均对企业绩效存在正交互作用,并且在高环境动态性下这种交互作用更强。

According to data analysis of 171 Chinese firms in global production networks, this paper specifies the influence mechanism of network position model on firm’s performance. And it is found that only the method of choosing network position model according to different external environment dynamics and internal innovation strategies and achieving matching manong the above three factors can ensure continuous promotion of firm’s performance. To be specific, pursuing both central and intermediate position spontaneously will bring bad results. Innovation orientation and environment dynamics are the contingencies of network position’s effect on performance. Centrality of production network and innovation orientation have a positive interaction effect on firm’s performance, especially in low dynamic environment. But network size and innovation orientation has no obvious interaction effect on firm’s performance. Both non-redundancy and heterogeneous of network and innovation orientation have positive interaction effect on firm’s performance, especially in high dynameic environment. The results show that firms should consider the fitness among different network positions, innovation strategy and environment dynamics as the expansion of production network.