基于扎根理论的商业模式创新生成机理研究

Innovation Generation Mechanism of Business Model Based on Grounded Theory

商业模式创新研究已成为商业模式研究领域的热点问题,但仍存在多方面的不足。利用扎根理论对26篇相关的SSCI论文进行三阶段编码分析,构建了一个由商业模式创新的前因、创新目标、创新路径的选择与实施及创新的结果与评估4个主范畴组成的商业模式创新生成机理的概念模型,为不同类型企业的商业模式创新提供了一个普遍适应的样板,为正在进行商业模式创新的企业提供指导,也为更深层次地研究商业模式问题奠定基础。

Business model innovation (BMI) has been a hot issue in the field of business model research, but no consensus exists. Based on the three-phase-coding of Grounded Theory,this paper systematically combs out 26 previous researches from SSCI in business model innovation, and constitutes a conceptual model of innovation generation mechanism, which has four main categories. It provides not only a universal adaptive model for various types of businesses, but also offers guidance for businesses in progress and also lays a foundation for business model research at a deeper level as well.