物流企业进入农村市场的冲突分析

Conflict Analysis of Logistics Enterprises to Enter Rural Market

为了解决物流企业和政府部门在物流企业进入农村的利益冲突问题,达到共赢的目的,利用模糊综合评价法与静态分析相结合以及动态分析法建立冲突模型.将物流企业、政府部门作为局中人,通过对二者的偏好向量和结局稳定性分析,从12种可行结局中得到最稳定的结局,即物流企业主动扩大农村市场,政府部门给予其补贴的合作结局.改进后的冲突分析充分合理的体现了政府部门和物流企业的思维过程,同时为政府和物流企业的权益达到共赢提供了借鉴和参考.

In order to solve the conflict of interest between logistics enterprises and government departments to find win-win outcome when logistics enterprises have entered rural areas ,a conflict model was built by combining fuzzy integrated evaluation with static analysis and dynamic analysis method .With logistics companies and government departments as two players ,the paper analyzes the two players’ preferences and outcome stability ,obtaining the most stable outcome from 12 possible outcomes .That is , logistics enterprises should take the initiative to expand their rural market and meanw hile the government offers subsidies to them .By this improved conflict analysis method , the government departments and logistics companies’ position and attitudes can be fully embodied .It also provides a useful reference for the government and logistics companies to achieve win-win situation .