新媒体时代网络语言的经济功能

The Economic Function of Network Language in the New Media Era

网络语言参与社会经济活动的各个环节,主要从经济成本、经济效用、经济效益体现其经济功能。网络语言的语言资源和经济资源属性、经济主体的营销策略和传播媒体的有利推广是网络语言经济功能实现的途径。网络语言的经济功能可能产生双面效应:体现网络语言的经济价值,促进社会经济的发展,推动网络语言的传播和丰富人们的语言文化生活;过多依赖网络语言的社会影响力会引发不正当经济竞争,影响网络语言生态环境的健康发展和人们的道德价值观。

Network language covers all aspects of social and economic activities. Its economic functions are mainly embodied in the economic cost,utility and benefits of network language. Language and economic resources attribution of network language,marketing strategies of economic subjects and promotion of media are ways to realize the economic function of network language. The economic function of network language has two-sided effects on society. It can embody the economic value of network language and promote the development of social economy,promote the spread of network language and enrich people’s language and cultural life. The reliance on the social influence of cyber language will lead to unfair economic competition,and affect the healthy development of the network language ecological environment and people’s moral values.