2Robert Marich, Marketing to Moviegoers: A Handbook of Strategies and Tactics(Carbondale: Southern Illinois University Press), p.30..
3Garth lowett, Giving Them What They Want: Movie Audience Research before I950, in Bruce A. Austin (Ed.). Current Research in Film: Audiences, economics, and law (Vol. 1) (Norwood, N J.: Ablex Publishing Corp., 1987), pp.19 35.
4Susan Ohmer, Measuring Des'ire: George Gaflup and Audience Research in Hollywood. Journal of Film and Video, vol. 43, no. 1/2(Spring and Summer 1991), pp.3-28.
5Doris Toumarkine, Passing the Teat, Film Journal Intez:ationM, March 01, 2004. Retrieved from http://www.filmjournal.com/.
6Bruce A. Austin, Immediate Seating: A Look at Movie Audiences (Belmont, Calif.: Wadworth Publishing Company, 1989), p.5.
7Jason E. Squire (Ed.), Movie Business Book(New York: Fireside, 2004), p.184.
8Finola Kerrigan, Film Marketing(Amsterdam: Boston: London: Elsevier/Butterworth-Heinemann, 2010), p.147.
9Janet Wasko, How Hollywood Works (London) Thousand Oaks, Calif. : SAGE, 2003), p. 106. (10.
10Justin Wyatt, High Concept: Movies and Marketing in Hollywood(Austin: University of Texas Press, 1994), p.156.
