试论视觉符号在宗教文化传播中的作用——以东巴教传播为例

On the Role of Visual Symbols in Dissemination of Religious Culture——Case Study of Dongba Religion Dissemination

本文以宗教文化传播为议题,从静态视觉符号、动态视觉符号以及动静结合视觉符号三个方面对东巴教文化传播中的视觉符号系统进行分析。认为视觉符号系统在传播历时性实现、切合受众心理、传播一致性以及传播内涵挖掘等方面具有重要作用。

Targeting at the dissemination of Dongba religious culture,the article has conducted analysis of visual symbols system in the dissemination of Dongba religious culture from 3aspects of static visual symbols,dynamic visual symbols and the combination of these two types of symbols.The article holds that the system of visual symbols plays a very important role in diachronic realization of dissemination,fitting in with the receptive psyche,identicalness of dissemination and mining of dissemination connotations.