特许经营:房地产中介业发展的新途径

Specially Licensed Operations:A New Channel for Developing Real Estate Businesses

通过分析房地产中介市场引入特许经营的必要性,结合房地产中介特许经营的现状及运作要点,认为通过推行特许经营能规范房地产中介市场行为,提高服务质量,促进房地产中介市场健康的发展。并提出了发展特许经营,需要完善的相关政策和管理问题。

Based on the anaysis on the need for introducing specially licensed operations for real estate businesses,their status quo and essentials,this paper intends to show that this practice can regulate the functions of the middle parties,improve service qualities and thus help steer the overall market in the right directions.It also discusses some relevant policy issues and management challenges as a result.