基于网络文本分析的嘉峪关市游客感知形象研究

A study on tourists perceiving image of Jiayuguan City based on web text analysis

运用网络文本内容分析方法,对嘉峪关市旅游形象宣传高频词与游客实地感知形象高频词进行深度挖掘,对比分析二者的异同点,并且利用ROST ContentMining软件对游客实地感知网络文本进行情感分析.结果表明,嘉峪关市旅游宣传形象与游客实地感知形象具有较高的一致性,游客对嘉峪关市旅游景区(点)的感知印象深、满意度高.嘉峪关市应继续保持对景区(点)的强有力宣传,加强区域旅游合作,拓展市场空间范围,进行国际化的旅游市场定位,吸引更多国内外游客前往旅游.

Based on web text analysis,the high-frequency words of tourism advertising and tourists perceiving image in Jiayuguan City are collected,and similarities and differences between the two are made a contrast.Meanwhile,sentiments were analyzed by ROST ContentMining software,the results show that:Tourism advertising image is consistent with tourists perceiving image of Jiayuguan,tourists have a deep impression and a high satisfaction for the city.The authorities should maintain the powerful propaganda of Jiayuguan,in order to expend the market space,the regional tourism cooperation around this area should also be highlighted.Because of these principles mentioned above,Jiayuguan may approach the international tourism market positioning to some extent,and finally attract more tourists both home and abroad.