商业企业价格欺诈行为分析及对策

Analysis and Countermeasures on Price Deception of Commercial Enterprises

近几年,我国商业企业的价格欺诈行为愈演愈烈。产生价格欺诈的根本原因在于信息不对称和法律制裁的不力。政府部门应制定严格的价格制度,媒体进行有效的监督,但最根本的解决方法还在于商家主动地树立诚信经营的理念,否则就要承担虚假信息的后果。

In recent years,there are more and more behaviors of price deception in our commercial enterprises.The main causes of price deception lie in two sides:'information asymmetry'in economics and invalidity of law-sanction.Government department must make strict regulations. medium must conduct efficient supervision,but the major countermeasures of eliminating price deception consist in that commercial enterprises must erect honsety and credit managment ideas. Otherwise, they must undertake consequence of mendacious information.