许昌民俗文化与民俗旅游开发

Xuchang's Folk Custom Culture and its Tourism Development

民俗是地方文化繁衍、传承的表现,民俗旅游是促进社会发展和经济发展的有效方式之一。许昌有着"老家河南"民俗文化的典型特征,拥有三国文化、钧瓷文化、花木种植文化等独特的地方民俗文化,近年其民俗旅游开发进展迅速,但仍存在宣传营销不力,民俗旅游产品缺乏特色、不成体系等诸多问题。许昌民俗旅游开发应当加大宣传和营销力度,做好规划,打造特色和亮点,提升品位和质量,完善旅游商品体系等,以使其在中原大地呈现独特魅力。

Folk custom is the expression of the local cultural heritage,and folk custom tourism is one of the effective ways to promote social and economic development. Xuchang has the typical characteristics of Henan folk culture. It also has unique local folk culture,such as Three Kingdoms Culture,Jun Porcelain Culture and Flower Planting Culture. In recent years,its folk tourism is developing rapidly,but there is still lack of publicity and marketing and feature etc. Therefore,Xuchang folk tourism development need put more efforts in publicity and marketing,good planning,creating features and highlights and improving quality and the tourism commodity system,so that it can present the unique charm in the Central Plains.