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合肥火锅市场消费者满意度调查分析

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摘要 随着经济的发展,人们的物质需求水平不断提升,越来越倾向于选择满足个人喜好的特色化餐饮。火锅餐饮由于品牌、口味、服务、质量以及经营管理方式上不断创新,凭借毛利高、可复制性强的优势,近几年在消费群体中快速发展。本文结合对合肥市火锅餐饮市场的调查,横向和纵向的分析分析了收集的数据进行,进一步分析消费者市场的需求特点,对目前餐饮行业建设和改善提出一些新建议。
机构地区 安徽大学
出处 《现代商业》 2018年第31期175-177,共3页 Modern Business
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