8CHENG H F, YANG M H, CHEN K Y, CHEN H L. Measuring perceived EC ethics using a transaction-process- based approach: Scale development and validation [J]. Electronic Commerce Research and Applications, 2014, 13 (1) :1-12.
9BHATTACHARYA C B, SEN S. Doing better at doing good: When, why, and how consumers respond to corporate social initiatives[J]. California Management Review, 2004,47 ( 1 ) :9-24.
10SCHULER D A, Cording M. A Corporate Social Performance-Corporate Financial Performance Behavioral Model for Consumers [J]. Academy of Management Review, 2006,31 ( 3 ) :540-559 .