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顾客感知价值、顾客满意度、再购买倾向关系研究——以合肥星巴克咖啡店为例 被引量:3

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摘要 文章以合肥星巴克咖啡店为研究对象,通过对顾客感知价值、顾客满意度与再购买倾向三者之间关系的研究,建立中介模型,并提出假设,运用因子分析方法验证假设,从而验证模型是否成立。结果表明,顾客满意度、顾客感知价值都显著正向影响再购买倾向,此外,顾客满意度会促进顾客感知价值对再购买倾向的正向影响。并根据分析结论对服务型企业的经营管理提出建议。
作者 陈蕾
机构地区 安徽大学
出处 《现代国企研究》 2016年第14期220-221,共2页 Modern SOE Research
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