应用型本科高校《商务智能》课程教学改革探讨

Discussion on the Teaching Reform of Business Intelligence Course in Applied Undergraduate Universities

基于学院向应用技术型大学转型的背景,结合大数据时代特征,针对《商务智能》课程教学现状,分析其存在的问题,并从校企合作、联合培养应用型人才;课堂教学中灵活采用案例式、启发式等教学方式;充分利用网络教学平台,实施混合式教学三个方面进行教学改革,以培养企业需要的商务智能人才。

Based on the background of the transformation from college to Applied Technology University and the characteristics of big data era, this paper analyses the problems existing in the teaching of Business Intelligence, and carries out teaching reform from three aspects, including school-enterprise cooperation, joint training of applied talents, flexible use of case-based and heuristic teaching methods in classroom teaching, implementing Hybrid Teaching through Network Platform. Finally, through the reform, business intelligence talents needed by enterprises can be trained.