基于微信公众平台的微课程开发与推广——以“网店装修美工”课程为例

Micro-course Development and Promotion Based on WeChat Public Platform—— Take the Course of “Online Shop Decoration Art” as an Example

随着智能手机与无线WiFi的普及,微信已成为高职学生学习、生活、社交不可或缺的重要工具,依托微信公众平台进行的移动学习也越来越受到人们的关注。本文分析了使用微信公众平台进行微课程学习的优势,并以"网店装修美工"课程为例,探讨了基于微信公众平台的微课程开发,研究了如何将微课程依托微信公众平台进行推广的策略。

With the popularity of smart phones and wireless WiFi,WeChat has become an indispensable tool for higher vocational students to learn,live and social contact.People pay more and more attention to mobile learning based on WeChat public platform.This paper analyses the advantages of using WeChat public platform for micro-course learning,and takes the course of“Online Shop Decoration Art”as an example,explores the development of micro-course based on WeChat public platform,and studies the promotion strategy of relying on WeChat public platform for micro-course learning.