基于MCDA法的长株潭城际铁路车票定价倾向研究

Research on Ticket Pricing Tendency of Changsha-Zhuzhou-Xiangtan Inter-city Railway Based on MCDA Method

MCDA法是一种多指标多准则分析法,综合考虑各项影响因素,应用多指标分析法,确定价格是市场营销中常用的定价方法。铁路客运票价关系到出行旅客的消费高低,也关系到铁路运输的收入,对铁路票价倾向的研究可为铁路调价提供一定的参考。本文以长株潭地区为例,利用MCDA法进行了各种出行方式票价的计算,对各种出行方式的票价进行比较。本文采用的计算方法可为其他出行工具定价提供参考。

MCDA is the abbreviation of multi-criteria decision analysis method.Considering all the influencing factors,using multi-index analysis method to determine the price is a commonly used pricing method in marketing.Railway passenger fare is related to the level of passenger consumption and the income of railway transportation.The study of railway fare tendency can provide some reference for railway price adjustment.Taking Changsha-Zhuzhou-Xiangtan area as an example,this paper uses MCDA method to calculate the fares of various modes of travel,and compares the fares of different modes of travel.The calculation method adopted in this paper can provide reference for pricing other travel tools.