连锁经营的物流配送及服务创新

Physical distribution and service innovation in chain stores

连锁经营作为世界零售业发展新业态,在中国的发展仍不完善。对中国连锁业发展现状及面临障碍的研究基础上,指出建设物流配送中心对于连锁业发展的重要意义,为中国连锁企业提出建设性意见。

Chain business has not been well built in China.According to the analysis of present situation and expected barriers faced by domestic retailer,this article makes a clear description about how to develop domestic chain business.