宜昌市旅游业发展方式转变探析

Measures for Transforming Tourism Development Mode in Yichang City

为适应宜昌市的经济社会发展、城市建设等方面的现实需要,宜昌市旅游业必须进行发展方式转变.其转变既存在诸多优势条件,也存在一些制约因素,因此,文章有针对性地提出了强化基础设施建设,打造旅游城市;坚持龙头带动,优化产业布局;加强资源整合,创造旅游热点;汲取文化精髓,丰富旅游内涵;提升服务品质,打造旅游精品;完善公共服务体系,加强旅游管控等对策建议,以期为宜昌市旅游业的协调、健康、持续发展提供现实参考.

Yichang City’s tourism development mode must be transformed. The article puts forward the corresponding measures, such as strengthening the infrastructure, building tourist city; sticking to the leading role of the main industries, optimizing the industrial layout; strengthening the integration of resources, creating tourism hotspot; learning the cultural essence, enriching tourism connotation; improving service quality, building tourist products; improving the public service system, strengthening tourism management and control, etc. It is an important reference for the healthy and coordinated development of tourism in Yichang City.