摘要
林斯特龙为企业介绍了一个可能的解决方式——科学营销,对于中国企业有着特殊的意义。它提供的科学研究结论可以帮助企业重新审视过去"粗放型"的营销方式,转而用一种更加科学和严谨的态度看待营销。
Martin Lindstrom introduces"Scientific Marketing"——the feasible solution to enterprises.It makes sense to Chinese companies.Scientific research provides conclusions which help companies review the past marketing trends extensively to maintain a more scientific and precise attitude towards marketing.
