摘要
历经三年、花费大约700万美元进行跨区域的多项实验,林斯特龙的研究,试图从根本上去打破目前大多数企业在营销、广告、品牌策略上的猜谜游戏。
It took Martin Lindstrom 3 years and about 7 million dollars to complete trans-regional experiments.At present,most companies play quiz games on their marketing,advertising and brand strategies.His research attempts to break this game entirely.
出处
《新华航空》
2009年第8期45-45,44,共2页
