我国跨境电商现状的SWOT分析及发展策略探讨

近年来,信息技术的飞速发展,互联网技术的日渐成熟,各行业迎来了新的发展机遇。在这样的背景下,我国提出"互联网+"的国家战略,创生了国内一系列新型的产业结构。而"互联网+外贸"就产生了如今蓬勃兴起的跨境电商。跨境电商发展势头迅猛,已经在我国乃至世界各国的对外贸易中占据相当重要的地位。文章通过SWOT分析法对我国跨境电商现状进行分析,跨境电商在未来必须要解决的第三方支付,物流运输以及物流管理等问题,从而达到更好的助力我国对外贸易发展的目的。

rapid development of information technology and increasing maturity of internet technologies in recent years have brought new opportunities for development in various industries.It was against such a background that China proposed the concept of Internet Plus and made it its national strategy.This makes a series of new industry structures take shape in China.Only the concept of'Internet+Foreign Trade'itself has made cross-border ecommerce develop prosperously at the moment.Cross-border e-commerce is developing with a great momentum and is playing a quite important role in foreign trade of China and even in foreign trade of other countries in the world.It can be found through SWOT analysis of the current status of e-commerce in China that such issues in ecommerce as payment via a third party,logistics,and logistics management must be solved in the future to make e-commerce a better helper in the development of foreign trade in China.