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大学生化妆品营销策略探究 被引量:1

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摘要 随着自我意识的发展和成熟以及社会竞争压力的增大,大学生群体对自我形象的打造越来越重视。大学生化妆品市场发展日益蓬勃,并呈现出明显的特点。
机构地区 广东白云学院
出处 《现代营销(下)》 2019年第7期83-84,共2页 Marketing Management Review
基金 广东白云学院2018年大学生创新创业训练计划项目:大学生美妆调查(编号:2018108220112s)
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