摘要
改革开放40年,是中国经济快速发展的40年。人民的生活水平不断提高,个人财富的快速增加,使得跨境个人金融的需求不断提升。本文结合国内商业银行跨境个人金融业务的发展现状进行分析,提出合理化建议,增强跨境个人金融业务的竞争力。
Forty years of reform and opening up have witnessed China’s rapid economic development.The people’s living standards have continued to improve,and the rapid increase in personal wealth has increased the demand for cross-border personal finance.Based on the analysis of the development status of cross-border personal financial business of domestic commercial banks,this paper puts forward some rationalization suggestions to enhance the competitiveness of cross-border personal financial business.
作者
田志媛
Zhiyuan Tian(International Business Department,Bank of Jilin,Changchun City,130011)
出处
《现代营销(下)》
2019年第9期167-168,共2页
Marketing Management Review
关键词
跨境人金融业务
商业银行
客户关系
Personal foreign exchange business
Commercial banks
Customer Relations