长尾分布、长尾理论与互联网金融

Long Tail Distribution,Theory and Internet Finance

互联网金融与传统金融的一个重大区别在于服务对象领域的不同。'长尾'特征被认为是互联网金融存在的逻辑,也是互联网金融未来发展的方向。本文探究了长尾理论成立的条件,分析了互联网金融能否拓展金融的'尾部'市场。

One of the important differences between internet finance and traditional finance lies in the service target.The feature of long tail is believed to be the existence foundation of internet finance.Long tail theory also points out the future direction for internet finance.This paper explores the conditions for long tail theory and analyzes whether internet finance could expand the financial tail market.