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论企业竞争优势与实现途径 被引量:1

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摘要 竞争优势应该是指企业面向未来市场的恒久的、持续的开拓能力。从过去注重对行业、企业和产品赢利能力的研究,到对社会的服务能力、亲合能力的转变,产生了竞争优势的新价值观。我国企业必须尽快适应这种竞争形态的变化,重视制定企业发展战略,采取有效的市场策略和管理手段,获取企业持续的竞争优势,在经济全球化的市场竞争环境中立于不败之地。
作者 孙育平
出处 《企业经济》 北大核心 2003年第12期87-89,共3页 Enterprise Economy
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参考文献1

  • 1迈克尔波特.竞争战略[M].中国财政经济出版社,1989..

同被引文献28

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