社会新闻价值取向探微

The Tropism of Value of Social News

社会新闻深受广大受众的关注和喜爱。研究社会新闻的价值取向具有重要的现实意义。社会新闻的价值取向应包括以下几个方面:导向价值——提高对社会生活中的重点、热点、难点问题的舆论引导水平,真实反映我国全面建设小康社会进程中的主流变化,弘扬主旋律;人文价值——具备丰厚的文化内涵,真诚、冷静、理性地实现对全社会的“人文关照”;实用价值——对群众的日常物质和精神生活进行直接的服务和指导;营销价值——遵循一定的市场规律,正确定位受众群,赋予社会新闻多样性、趣味性、贴近性等占领市场、吸引“眼球”的特质。

Social news has always been given great attention. Studying the tropism of value of the social news has practical meaning . The tropism of value includes four aspects; the oriented value-enhancing the level of leading consensus for the important, hot and difficult things in the society; the humanism value-containing abundant culture meanings, honestly,calmly,rationally caring for the whole society; the applied value-meeting the receivers' demands of cognition and instructing the public; the marketable value-obeying the order of the market , orienting the receivers exactly and endowing the social news with the various,interesting and close idiosyncrasy.