略论中国古代题壁文化的商业功能

On the Commercial Functions of Chinese Ancient Wall-inscription Culture

题壁文化在唐宋时期是一种常见的现象,与士大夫生活息息相关,具有显而易见的传播功能和商业功能。本文试图从职业题壁人及题壁作为寺院文化在寺院经济中所起的广告作用两个角度对题壁文化的商业功能进行考察,以期能对题壁文化与商业的相互关系有一较为清晰的认识。

In Tang and Song Dynasty, wall-inscription culture is a common phenomenon, which is closely related to the lives of scholar-officials. It' s self - evident that it functions well both in advertising and in commerce. The writer attempts to explore its commercial function from two perspectives: One is from wall-inscription professionals themselves, and the other from its advertising function as a temple culture. It is expected to make clear the relationship between the wall-inscription culture and commerce.