科技型企业掌门人必知的新产品开发项目十大致命问题

Ten Fatal Problems of New Product Development Project Must Known by Head of S&T Enterprises

是什么东西束缚了这些企业的手脚,在更新换代的客户需求面前败下阵来呢?本文提出的新产品开发项目十大致命问题,每条都是干货。科技型企业最大的特点是面向的市场、客户需求更新变化快,这就倒逼企业必须持续不断地推出一代又一代新产品来满足不断变化的市场需求,是什么东西束缚了这些企业的手脚,在更新换代的客户需求面前败下阵来呢?

The biggest character of S&T enterprises is customers' demand changing quickly, which forces enterprises must continuously introduce a generation of new products. Through the analysis of new product development project management problems of 300 sample enterprises, this paper obtains the experience of successful enterprises and lessons of failed enterprises.