商事人格权的理论诠释与制度构造

Theoretical Interpretation and Legal Structure of the Commercial Personality Right

目前学界对商事人格权的分析多集中于法律属性和经济利益层面,对于商事人格权的理论内涵、外延结构以及功能特征都缺乏深入研究。从现有的研究成果来看,商事人格权的定位还不清晰,囿于民商法的关系,该权利的本质属性和法律定位都没有达成共识。其实,商事人格权伴随市场经济的发展应运而生,目的在于为市场交易提供商事主体的权利信息公示、信号识别和信用彰显的便利,也体现了市场对于权利的需求。从商事人格权所具有的信息传递和信用表彰功能来考察该权利的法律结构,并探索具体的制度构建,比较符合现代市场经济对于商事权利的内在要求。

When analyzing commercial personality,academia mostly concentrates on its legal right to property and economic interests,the theoretical connotation of personality rights,epitaxial structure and functional characteristics are lacking in depth. From the existing research,the positioning of personality rights is not clear. Being confined by the civil law,the nature of property rights and the legal position failed to reach a consensus. In fact,the right personality came into being accompanying the commercial development of market economy. Its main purpose is to offer the eligibility of commercial and trading information provider the rights of the subject matter publicity,signal identification and credit highlight. It also reflects the market's demand for the right. From the perspective of the information transfer function and credit recognition of the right of personality,the legal structure of such right has been examined to explore the specific construction of the system,more in line with the inherent requirements of a modern market economy for the commercial rights.