我国散客旅游市场的现状与对策研究

On Cunent Situation and Measures for China's Independent Tourists Markt

当前世界旅游市场呈现以散客为主导的时代潮流 ,加入WTO后的中国旅游市场将面临着这一散客化的发展趋势。全面分析中国散客旅游市场的现状 ,在此基础上尝试给出一个包含三层面因素的散客市场发展模式 ,以求推进中国散客旅游市场的体系再造 ,为调整中国旅游业的发展模式 。

FIT tourism os becoming increasingly important in Chinese tourism after China entering the WTO. Based on the analysis of current situation of Chinese FIT Toursm Market, a triangle mode of FIT Tourism Development is provided preliminarily. It provides some references for the development of Chinese tourism in order to meet the challenge of the foreign business.