基于可转让效用的电子商务投资合作模型研究

Research on the Model of EC's Investment Cooperation Based on Transferable Utility

因经营规模和电子商务投资的效应存在差异 ,供应链成员对是否进行电子商务投资并进行电子商务合作的积极性有很大程度的不同 ,经营规模大、合作伙伴多的成员可以获得规模经济和网络外部正效应 ,而对于合作对象有限的成员 ,电子商务投资可能成为企业的“成本中心”。但合作双方的电子商务投资有相互依存性 ,为了追求自身交易成本的节约 。

Supply chain members hardly have the same enthusiasm on investing Electronic Commerce (EC) because they have different scale and returns. The big company which has massive scale and many cooperators can gain the economics of scale and network externalities from EC investment. Which because of the limited capacity and opportunities, the small ones probably cannot make the ends meet. But the EC investment of both forms are of interdependence. So, the big ones can motivate the small ones to invest EC by bransferring part of their utility to make the network externalities into reality.