中国企业网络营销发展问题的研究

Study of Chinese Large Scale Enterprise Network Sale Condition

首先介绍企业网络营销的概念 ,然后对中国企业开展网络营销的发展状况做了总结。分析出企业实施网络营销成效是巨大和明显的 ,指出企业开展网络营销的经验 ,找到优势和不足 ,并提出建议 。

This paper first in troduces the statement of enterprise network sale,then for China enterprise developing network sale condition makes summary.It is huge that analysis make enterprise to implement network sale effect with obvious,point out that enterprise develops the experience of network sale,finds advantage and is below,make suggestion,hint domestic enterprise develops network sale.