现代通俗文学杂志的“争红斗紫”

“Battle” among Modern Popular Literature Magazines

世界书局和大东书局在现代都市化进程中对满足市民阶层通俗文化欲求的通俗文学创作进行积极的编创行动和商业运作,分别推出"红色系列"和"紫色系列"这类现代通俗文学杂志。在通俗文学杂志出版界,世界书局的"红色系列"和大东书局的"紫色系列"搭建了两条通往现代通俗文学杂志的期刊脉络,二者隐藏在同一性背后的是明显的差异性,看似雷同,却风格迥异,有各自的发行特色和创刊内容,其在现代呈现出的文化异质、在现代都市迎合市民趣味的大众文化书写方式和在通俗视域下的现代性表征都值得探究。

In the process of modern urbanization,World Book Company and Dadong Book Company have actively compiled popular literary works and commercially operated,to meet the needs of the public.They have launched such modern popular literary magazines as the'Red Series'and the'Purple Series'respectively.In the publishing circle of popular literary magazines,the'Red Series'of World Book Company and the'Purple Series'of Dadong Book Company have constructed two magazine veins leading to modern popular literary magazines.Behind the similarities,there are obvious differences,seemingly identical but with different styles,and each has its own characteristics of publication and the content of its original publication.The cultural heterogeneity in modern times,the writing style of popular culture catering to the interests of citizens,and the modernity in the popular perspective,these are worth exploring.