实施名牌战略的政策性思考

Thought on Implementing Famous Brand Strategy

实施名牌战略,培育、扶持名牌产品是政府部门一项重要的战略任务。各级政府部门要牢固树立为企业服务、为经济发展服务的观念,通过全方位的有效服务,特别是在政策方面引导企业加强、提高培育名牌的意识,争创名牌产品:通过市场机制约束规范企业行为,促使企业走持续发展的健康之路,不断提高竞争能力,有效应对国内、国际市场的激烈竞争。

It's an important task for the government to implement famous brand strategy, to develop and support the famous brand. The government departments should have the concept of serving the enterprise to reinforce economic development and offer effective services. What's more, the government, in its policy making, should help the enterprise to improve the awareness of developing the famous brand and try to build the famous brand. Thus, under the control of market mechanism, the enterprise can improve its competitive power and confront the fierce market competition from home and abroad.