论社会主义核心价值观的仪式化传播及其实践

On the Ritualized Communication of Socialist Core Values and Its Practice

作为"行动中的信仰",仪式不仅能展现和传播特定的信仰或价值观念,且能增进人们对特定信仰或价值观念的主观认同并履行与之相关的规范和责任。然而,仪式自身存在的空间和意义在现代社会正不断被挤压和消解,单纯通过各类具体仪式传播核心价值观虽具一定功效,亦面临着去神圣化、硬性嵌入、过度工具化等现实困境。"仪式化传播"因摆脱具体仪式的时空禁锢又具有仪式的特性,不仅能充分发挥仪式的独特功效且能尽量规避具体仪式面临的现实困境,更益于在传播中增进人们对核心价值观的认同和践行。在实践中,社会主义核心价值观的仪式化传播在内容设置上应符号化和象征化,在空间设置上应回归民众日常生活,在技术层面应借助新媒体的优势使民众主动参与其中。

Rituals,as the faith in action,can not only show and transmit some specific beliefs or values,but also enhance people’s subjective identification of certain beliefs or values and their interrelated duties.However,in modern society,the existential space and meaning of rituals are gradually fading out due to secularizing and instrumentalizing,which may get the communication of socialist core values into trouble. The ritualized communication characterized by ritual and unconstrained by time or space of ritual,can fully realize the unique ritual functions, avoid the practical difficulties faced by specific ritual, and promote people’s recognition and practice of core values. In practice,the ritualized communication of socialist core values should be symbolized in content setting,returned to People’s daily life in space setting,and actively involved the audience with the help of new media at the technical level.