重回“伞形结构”:传统媒体新闻客户端创新的空间走向

Return to “Umbrella Structure”: Spatial Trend of Traditional Media News Apps Innovation

面对目前我国传统媒体新闻客户端发展的诸多困境,可以用'伞形结构'战略来开展客户端市场的存量改革,最终形成央媒客户端、硬新闻垂直新闻客户端和省、市、区县级新闻客户端的五级市场结构。这一存量改革,应以'互联网新型主流媒体'为发展模板,以'议程设置能力'和'社会沟通能力'为主要培养目标,使传统媒体新闻客户端在'伞形'的不同层级各司其职,最终成为'现代传播体系'的有机组成部分。

There exist the development dilemmas of traditional media news apps in China.This paper proposes to carry out the stock reform of news apps with'umbrella structure',and finally form a'five-level umbrella'market structure including the national media apps,the vertical news apps of hard news,and apps in provinces,cities and counties.This stock reform should take'the new mainstream media of the Internet'as the development template,and'the ability of agenda setting'and'the ability of social communication'as the main training objectives,so that the traditional media news apps can perform its duties,and eventually become an organic part of the'modern communication system'.