试论企业客户资本管理

Discussion on the Management of Enterprise's Client Capital

客户资本是智力资本的重要组成部分 ,是企业与外部交往过程中形成的关系价值 ,客户资本正日益成为企业价值增值的关键因素。

The client capital, which is an important component of the intelligence capital, is the value of the relationship formed in the course of enterprise's external communication and is becoming the key factor of the appreciation of enterprise value.