摘要
介绍了房地产企业声誉管理的内涵及其重要性 ,结合房地产企业声誉管理的现状 ,从提升房地产企业经营理念 ,强化声誉决策管理等方面 。
The contents of reputation management and its importance are introduced in this paper and combined with its present management situations in real estate industries some measures and suggestions are proposed from several aspects to strengthen the reputation management in real estate industries.
出处
《山西建筑》
2004年第1期81-82,共2页
Shanxi Architecture
关键词
房地产企业
企业管理
声誉决策管理
市场竞争
reputation management, real estate industru, decision making management
