节目主持人评价及其理论模型建构

A Theoretical Model of the Host’s Evaluation

本文在对以往主持人评价研究的基础上,从人力资本学和品牌学两个维度入手,借鉴人力资本学对人力资本考核的价值法,以及品牌学中的间接评价模型,通过对品牌强度的七个因素进行分析,提出了主持人评价的理论体系。

In this paper, the author is trying to build a theoretical evaluation model of the host of the broadcast from the aspects of human capital and brand.The model is based on the previous evaluation of the host and learns from the value of human capital evaluation method, as well as the indirect evaluation model of brand, especially the brand strength of the seven factors are analyzed.