视频直播新常态:移动化、社交化、矩阵化

New Normal of Live Broadcast: Mobilizing,Socializing and Matrixing

随着互联网技术的快速发展,9158、YY等直播互动模式开启了互联网直播时代。与传统的电视直播相比,互联网直播表现形式丰富,具有强大的互动性、实时性等特点,能充分带动用户积极性。从YY、9158等网络视频聊天室到虎牙、斗鱼等游戏直播,再到花椒、映客等移动直播应用的相继出现,互联网视频直播形态呈现出移动化、社交化、矩阵化等新常态。本文在总结国内外移动直播应用发展特征的同时,探析移动直播发展所面临的现实困境,以及未来的发展趋势。

National Day parade in 1984 brought China into the era of television broadcast. Then 20 years later, with the rapid development of Internet technology, 9158, YY and other live interactive models have opened the era of the Internet. Compared with the traditional TV live broadcast, the live performance of the Internet is rich, with the features of a strong interactive,real-time etc., which can fully drive the initiative of users. From network video chat room like YY, 9158 etc. to the live video games like Hu Ya, Dou Yu etc.,to the appearance of live applications like Hua Jiao, Ying Ke in succession,internet live broadcast shows us the New Normal of Internet video broadcast such as mobility, socializing and matriculated. This paper summarizes the development characteristics of the domestic and foreign mobile live applications,and analysis of the real difficulties faced by the development of the mobile live broadcast, as well as the future development trend.