摘要
近年来香港社会中传统媒体的地位受到以Facebook为代表的社交媒体的冲击,面临着公信力下降的危机。在这样的趋势下,社交网络和网络媒体凭借其流动性和开放性的特点开始在香港社会扮演着重要的角色,对年轻人群体产生了重要影响。随着香港社会的转型和变化,香港社交媒体在本地文化变迁中开始扮演更加重要的角色。本研究将以范迪克(van Dijk)的新闻话语分析理论以及尼克·库德瑞(Nick Couldary)的二次流动理论(The Second Flow)为基础,探索以广受年轻人欢迎的'100毛'Facebook专页所代表的新兴网络媒体中香港新一代话语模式的具体特征和模式,以及香港近年来的社会文化变化对于年轻人社交媒体话语系统的建构作用。本文也试图厘清近年来香港社会变迁同媒介文化之间相互作用的关系,以及香港社会变迁给年轻人带来的深刻影响。
The rapid development of social media and social networking in the recent years largely affected Hong Kong’s social and cultural environments. As traditional media’s hegemony has been challenged, social networking gained advantages in circulation and content during recent years.The research is partly based on Teun A. Van Dijk’s news discourse theory(1988) to explore the young generation’s language system through the observation of the Facebook fan page of '100 Most',which is regarded as a typical example of new media welcomed by new generation. Through observation of elements in the discourse system,the paper will discuss the social changes and its reflections on the young generation and how the media text of social media adapts to and affects the fluctuating demand of the audience as well.
出处
《中国新闻传播研究》
2016年第1期166-177,共12页
China Journalism and Communication Journal
