移动互联环境下新闻直播业态的重构

The Reconstruction of News Live in the Environment of Mobile Internet

移动直播技术的应用,给新闻直播业态带来结构性变化,同时推动媒体深度融合。传统电视在视频直播方面的垄断地位被打破,更多传媒机构加入移动直播竞争,不同直播主体依托各自优势竞合共生;移动互联网的赋能效应使用户个体的能动性得到体现,引入用户力量是新闻直播生产机制的发展方向;新闻直播内容突破既有价值范畴,更多'轻题材'及有人文情怀的直播受到用户关注;直播从单向发布走向多主体间交互,新闻直播不仅仅意味着现场,还包括用户互动平台建设,在直播生产中及时回应用户的关注。

The use of mobile live technology brings structural changes to news live,and promotes media convergence.Traditional television’s monopoly on live video has been broken,and more media organisations have joined mobile live competition.Different live subjects depend on each other’s strengths to accrete.The effect of the mobile Internet enables users to show their individual power,and that is the develop direction of news live production mechanism.News live themes break the exiting value category,more'light theme'and stories of ordinary people entry the view of news live.Interaction becomes an important part of news live,and news live includes not only the scene,but also the construction of user interaction platform,and responds to the user’s attention in live process.News live turns from one-way release to multi agent interaction.