探索新型主流媒体:云平台、移动政务与融合新闻——湖北广电“长江云”媒体融合访谈录

On the New Mainstream Media:Cloud Platform,Mobile Government and Convergence Journalism——An Interview of Media Convergence in HBTV Yangtze River Cloud

本文采用对话的形式,以湖北广电'长江云移动政务新媒体平台'为研究案例,围绕平台建设的背景与动因、移动政务服务特色、云平台技术、融媒体新闻生产等内容,探讨省级主流媒体如何开展媒体融合实践。本文通过17个问题,较为全面地呈现了'长江云'在媒体融合过程中的经验、问题,以及新型主流媒体的可能发展路径。对于当前我国主流媒体的融合转型而言,'长江云'的个案有一定的参考价值。

Taking the new media platform'Yangtze River Cloud'of HBTV as a research case,this paper presents several viewpoints about its motivation of construction,distinguishing features,media technology and convergence journalism.Through 17 in-depth interview questions,this article aims to explain how local television transforms into new mainstream media in the process of media convergence.The path,experience and problems of the new media platform'Yangtze River Cloud'deserve further study.