新标杆:电视纪录片《大西山》的成功因素分析

The New Benchmark:An Analysis of the Success Factors of TV Documentary Xishan

10集大型系列纪录片《大西山》是北京卫视纪实频道2016年的收官之作,是该频道自上星以来的一部现象级的纪实作品,在非黄金时段收视率高达1.5%,与热播电视剧收视持平。《大西山》一经播出便获得了良好的收视和评价,为该频道树立了优秀作品的新标杆。综观当前的纪录片市场,地方卫视纪实频道作为一支重要的力量,正在与央视、网络媒体同台竞跑。在这样的市场环境里,卫视纪实频道如何才能打造出佳作,形成品牌影响力,成为学界和业界共同关心的一个问题。本文通过对北京卫视纪实频道播出的纪录片《大西山》的个案研究,分析这部纪录片在制作、传播、手法等方面的经验,探析卫视纪实频道纪录片的品牌化途径。

The 10-series documentary,Xi Shan,is the end of the Beijing Satellite TV Documentary Channel in 2016.It is a phenomenal documentary of the channel since it has been connected to the satellite.The documentary is rated as high as 1.5%at nonprime time,which appears as the record rating of hit TV shows.Once broadcasted,Xi Shan obtained good viewing rating and public praise,and established the new standard of this channel.In the current documentary market,as an important force,the local TV Documentary Channel is racing with CCTV and Internet media.In such market environment,how can the local TV Documentary Channel create good works and form brand influence,has become a common concern among the academic and the industry.Through the case study of the documentary Xi Shan made by Beijing Satellite TV Broadcast Documentary Channel,this essay analyses the experience of documentary in production,communication,operation and other aspects,and discusses the branding strategy of TV Documentary Channel’s productions.